You are a brand! What me? Yes You! How many online accounts do you have? How many online communities are you a part of?
If the answer is more than one then yes…you too are a brand. The question is, are you making the most of your brand?
Top Five Personal Brand Building List:
1) Brand Image:
Pick a personal photo or icon and use it consistently. If you have multiple accounts with sites such as Facebook, go back to each of them and use the same image for each.
2) Brand Messages:
If you are like me, whenever you sign up to a site, the goal is to get through the sign up process as quickly and pianlessly as possible right? Wrong. Open a blank word document, look at one of your online profiles, cut and paste the text into the word doc and then spend ten minutes thinking through what you specifically want people to know about you. Rewrite it, tweaks, polish, refine. When you are happy, go and post that set of personal brand messages into all your profiles. So consistent brand image and now consistent brand messaging.
3) Brand Coverage:
Which sites have you joined? How many? Pick those that mostly closely align with what you want to get out of being part of a community site and focus on a small number. Get those profiles perfect!
4) Share of Voice:
Spend time in those communities that you really want to be a part of, sharing, adding value and being part of the group. Build up your Share of voice in those groups, be a ‘go to’ person if possible – ‘Can’ those memberships that you joined one wet rainy afternoon and now don’t have time or motivation to continue.
5) Brand Equity:
As you get more involved, keep refining your positioning within the communities – make sure that your profile improves as you do. Keep it up to date and your brand will strengthen and grow.
Just a few personal branding thoughts – in a nutshell, focus, clarity, consistency, and activity. Add them together and your online personal brand can be a global powerhouse and who knows what benefits that will bring!
Andrew – Founder