As a home business owner, you will be faced with many obstacles. One of the most unexpected challenges for many home business owners is the feeling of isolation. New and seasoned home business owners encounter feelings of being isolated from the rest of the world, and even loneliness, at some point during their careers. The quiet home office is certainly a change from a populated office space at previous jobs.
Owning and operating a small business from home has many advantages, but working in an office with others has the social aspect that a home office lacks. This social aspect is a double-edged sword; most home business owners chose to work from home based on office politics or the independence that comes from going solo. Like it or not, co-workers, colleagues, and supervisors did keep you company at your old job.
How can you fight these feelings when your home office is quiet and you’ve been working alone for hours on end? The key is to feel as though you are part of society while not being distracted. There should be a balance between interruptions and total solitude. There are a few ways that you can feel as though you’re not the Lone Ranger while remaining productive.
Turn On the Radio or Television
Depending on your level of distraction and whether you are taking telephone calls, you could turn on the radio or television to keep you company. Light classical music works wonders, and some people find that having background noise helps cure loneliness. Other people find they get caught up in what is on television or are distracted by music.
Take the Dog (or Cat) to Work
The family dog or cat will definitely keep you company. Dogs are great, because you can also take them out for a walk to get some fresh air. Cats are perfect, as they are usually not distracting and need little attention to be content. If you have no pets, it may be a good time to consider getting one, simply for the companionship they provide. Unlike humans, pets do not require conversation to be companions.
Arrange Business Lunches
Arranging business lunches with clients and colleagues is a great way to network, build relationships, and socialize. Pleasant afternoon coffee outings and lunches with clients will also lead to quality word of mouth advertising. Many professional associations, including local Chambers of Commerce, have weekly or monthly business lunches. These are wonderful resources for new business and to simply get out and meet people in your community.
Join an Online Home Business Forum
There are forums online where home business owners from around the world gather to socialize and share ideas. These are a wonderful way to interact with others with little pressure to keep up a long conversation. Beware the vacuum of the Internet – hours can seem like minutes. Online communities such as Girls with Goals are huge distractions for many people; yet when visited in moderation, they are excellent a great source of human interaction.
Pick Up the Phone for Human Contact
If you are feeling isolated, call one of your clients to “touch base”. Maintaining contact with clients is always welcome; keeping open lines of communication allows you to better understand their needs while you are maintaining a positive presence.
Perhaps your line of business requires cold calling for sales or business leads. When you are feeling lonely, there is no better time to cold call potential customers and pitch your business.
You can plan a predetermined amount of time in your day for personal calls with friends and family. These calls will help you to feel as though you are still part of society even though you are working alone. Friends and family will usually be supportive and help you to remain positive during tough times. It is important to set a time limit, otherwise you may find time slipping away from your business matters.
Remember: You Are Not Alone
Every home business owner has the occasional day when they feel isolated, lonely, and even depressed because they miss daily interaction with co-workers. After hours and hours of being alone in a home office, a trip to the grocery store or dry cleaners can seem like a treat. It is important to remember that you are not alone. There are thousands of people, working frantically in their home offices who also feel isolated from time to time. Focus on your work, maintain a healthy lifestyle away from the home office, and follow these pointers. You’ll feel much better during your busy day.
Girls with Goals
“Our Goal is Your Success”