“To celebrate their birthday, Amie Street is giving the first 5,000 signups on the site $2.50 in free credit and five free song recommendations. Just use the promo code “TechCrunch.” Note that we are not receiving any compensation from this. Try it out if you like.”
You are a brand! What me? Yes You! How many online accounts do you have? How many online communities are you a part of?
If the answer is more than one then yes…you too are a brand. The question is, are you making the most of your brand?
Top Five Personal Brand Building List:
1) Brand Image:
Pick a personal photo or icon and use it consistently. If you have multiple accounts with sites such as Facebook, go back to each of them and use the same image for each.
2) Brand Messages:
If you are like me, whenever you sign up to a site, the goal is to get through the sign up process as quickly and pianlessly as possible right? Wrong. Open a blank word document, look at one of your online profiles, cut and paste the text into the word doc and then spend ten minutes thinking through what you specifically want people to know about you. Rewrite it, tweaks, polish, refine. When you are happy, go and post that set of personal brand messages into all your profiles. So consistent brand image and now consistent brand messaging.
3) Brand Coverage:
Which sites have you joined? How many? Pick those that mostly closely align with what you want to get out of being part of a community site and focus on a small number. Get those profiles perfect!
4) Share of Voice:
Spend time in those communities that you really want to be a part of, sharing, adding value and being part of the group. Build up your Share of voice in those groups, be a ‘go to’ person if possible – ‘Can’ those memberships that you joined one wet rainy afternoon and now don’t have time or motivation to continue.
5) Brand Equity:
As you get more involved, keep refining your positioning within the communities – make sure that your profile improves as you do. Keep it up to date and your brand will strengthen and grow.
Just a few personal branding thoughts – in a nutshell, focus, clarity, consistency, and activity. Add them together and your online personal brand can be a global powerhouse and who knows what benefits that will bring!
Andrew – Founder
When the founders of X-It Products saw a billion-dollar rival imitate the design of their popular new fire-escape ladder, they didn’t have much hope that their tiny start-up could survive. Amazingly, it has. Andrew couldn’t sleep one night in his dorm at Harvard Business School. The smoke alarms were blaring again. Andrew assumed that the alarm
So, after lots of hard work the Advisor Garage Community site is now live! http://www.advisorgarage.com/community/
The Advisor Garage community site has taken us quite some time to create and there will be little bugs here and there so please don’t go too crazy with us as we continue to improve it.
The Community site includes a significant amount of tools for Advisor Garage members such as:
The ability to create a group for members with similar interests, locations and so on. Group members can create Group specific content such as email, private messages, events, blogs, image galleries and so on. As a member of Advisor Garage you might want to consider creating your own Advisor Garage ‘Group’. Perhaps based on your location, area of interest or expertise, or relating to your Startup.
Groups can create their own personal network, invite others, create member only forums, blogs, events, private message and email each other, share videos, stories, experiences, and a whole lot more – creating a focused network for all members.
Anyone can be a moderator of a new group. Start one today!
Build your Personal Network:
Start building your own personal network by reaching out to other members and requesting they become a ‘Buddy’. Buddies can private message each other, keep track of buddies recent posts and more.
Why not create your oww Advisor Garage blog today and begin to get your thoughts and contributions ‘out there’.
You know what forums are – so just go join in! Or be one of the first and start the topic discussion.
Know about or want to create an event for others to attend? You can do that now from your Advisor Garage community navigation bar for all members or perhaps specific members of your Group.
Interested in how members would vote on any particular question? Create a poll today and see what the Community think.
Contact a community member via Advisor Garage Private Messaging.
NOTICE: Advisor Garage Core Site Members Will Also Need to Create a Community Site Account as well as regular folks.
Although Advisor Garage core site members may already have a user name and password for the core site, those members will also need to create an Advisor Garage Community Site account. Why?
Because we would like to keep the data between the two sites separate given the more ‘viral’ nature of a community site. We came to the decision that it would be better for user privacy if the main Advisor Garage site and the Advisor Garage Community were linked but not sharing the same user information. That’s why you’ll need a separate account for both – by all means use the same login and password for both if you wish.
The downside is that all new members of the community will need to create a user account. The upside is your personal information is even more secure AND it only takes a short time to create an account with a lot less user information as ‘required’.
We hope you enjoy the Advisor Garage Community site – its taken a lot of late sleepless nights. Its still early days so there may be a few teething troubles…let us know if you experience any and we’ll jump right on them.
So – Check it out! http://www.advisorgarage.com/community/