You’ve Created Your Winning Startup Idea ~ First Steps (2)

Hopefully you read the previous post “Create that Winning Startup Idea” and tried one of the following suggestions for coming up with your personal ‘Winning Startup Idea’.

Just as a reminder:

  1. Product Design New Application: Think of how one product or design can be re-deployed to solve other problems
  2. What If?: How could a great product or business be a ‘world class’ business? How does it need to change or improve?
  3. The Pissed Off Brainstorm: If only X did it this way….why couldn’t they just do Y?

Great!  Have you found that idea that makes sleep near impossible? THE idea that is now starting to bloom and grow in your brain whether you want to think about it or not?  If you are reading this and even now the idea is demanding attention then maybe you’ve found your own ‘Winning Startup Idea’.  Is that all there is too it?  Of course not. This is just the beginning but it is one of the most challenging elements…

The frank reality is that the idea you’ve just conceived is at the start of it’s life and I can promise you that as you move it forward, it will shift and change to the point where when it becomes ‘real’ you probably won’t even recognize it as the same idea.  That’s OK. Every winning startup idea grows up eventually when it hits the real world and spends some time with it’s initial customers. These initial steps are what this post is about.  Initial steps to take a fantastic and very personal winning startup and make it ready to be shared and experienced by it’s customers.

So here it is, your very own winning startup idea – what’s next?

At this stage I normally take a look at myself and examine whether I’m passionate enough about the idea to really grab a hold of it with both hands and push it forward no matter what.  No matter what! Any obstacle, any person telling me that it won’t or can’t happen.  There are always people who will tell you 101 reasons why your idea will fail.  If I’m only half hearted about it now then sooner or later I’ll run out of steam and waste time. My own time (forgivable) and other people’s time (unforgivable).  So this is usually the point where I decide to sleep on it.

OK, so I’ve slept on it and the first thought that pops into my head when I wake up is my winning startup idea…even while mentally sweeping out the cobwebs of sleep my brain starts to turn over the idea and look at it from different directions.  As I mull it over I start to see how it can be made better, how it could be not just a winning idea but Great one.  Yippee, this is one of those ideas – one of the one’s that even if I wanted to, I can’t push side.   That mental shot of near caffeine has happened again. Isn’t life great?

Next, I write the idea down and I don’t worry if its rough…I’m not going to use this document to raise money…just as a tool to develop the idea and test it out.  After getting every part of the idea down on paper I promise to give myself 24 hours before coming back to it. I cheat…I can’t help it, a few really interesting elements come to my mind an hour or two later and I have to add them to the document in case I lose them.  OK.  That’s it. 24 hours. Right.  So next day I read it through and see what other refinements or ideas come to mind. 

Yep, the document makes sense. So who do I know that has expertise relating to this type of business or perhaps know someone who does?  Let’s take the drive through whole food deli idea from the previous post.  Who do I know that has some business experience in restaurants?  Scratching my head the honest answer in my case is ‘no one’.  Damn! 

Lucky for me the internet has websites and forums such as Advisor Garage ( with advisors with experiences across multiple industries.  So, my next step is to find someone that really understands this space and connect with them.  Keep your own reach out at a high level, give them enough information that they can get the gist of the idea without giving away the crown jewels. Remember, not everyone is ethical out there. But likewise, without some risk, this idea will remain in your head and will never become a reality.

OK, now it’s your turn – you’ve run your winning startup idea by someone who understands the space and if you’re lucky, they’ve given you some more ideas, some contacts, told you about potential competitors and if there aren’t any, have probably told you you’re mad.  Don’t sweat ‘mad’, so was Thomas Edison and Marconi in their early days. These are your early entrepreneurial days, take pride in mad…mad is better than bored and boring while watching TV. Sorry NBC!

If there was chemistry between you and your advisor, start cultivating that person as your mentor.  Be appreciative of their experience, let them know that they could be the key to your success – they actually might be.  If they have helped you identified similar business models or competitors, make it your first business to know everything about them. What do they do, how do they do it, what do they charge and most important, what do their customers think of their product or service? See any chinks in their armor? If so great!  This tells you what you’ll need to do better to start pleasing your customers, making money and building your market.

But one person, a winning startup idea and a rough idea draft is not a business.  You’ll need some critical elements and no surprises for what they are:

  • People
  • Money
  • Product
  • Initial Customers
  • Business infrastructure

But securing those elements is material for the next few posts…if you have thoughts, questions, comments or rude remarks about the above, let me know.


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